Decisions and Doubt

Decision-making is rarely black and white. No matter how much information we gather or how carefully we analyze our options, doubt will always creep in. This is because there will always be a ‘what if’—another path we didn’t take, an unknown variable we didn’t consider, or an unpredictable outcome we couldn’t foresee. Expecting 100% certainty in decision-making is unrealistic and can lead to paralysis by analysis, where we overthink to the point of inaction.

But what if we aim for 70-80% certainty instead?

At this level, we strike a balance between making an informed choice and allowing room for flexibility. Research suggests that successful leaders and decision-makers rarely wait for complete certainty. Instead, they gather sufficient information, trust their judgment, and take action despite lingering doubts.

From my perspective, decision-making is about confidence, doubt, and understanding that certainty is never absolute. This approach has helped me navigate difficult choices while accepting the unknown and the discomfort of uncertainty.

By accepting that uncertainty is a natural part of decision-making, we free ourselves from the pressure of needing to be right all the time. This shift in mindset fosters resilience and adaptability—qualities that help us adjust if things don’t go as planned. More importantly, taking action with 70-80% certainty keeps us moving forward rather than getting stuck in hesitation.

So the next time you find yourself stuck in indecision, ask yourself: do I have enough information to feel mostly confident? If the answer is yes, it may be time to take the leap, knowing that even if challenges arise, you have the ability to navigate them.

After all, some of the best decisions in life are made not with absolute certainty, but with a willingness to embrace the unknown.